
3 The Australian and New Zealand rangesĪs Rootes looked to rationalise the number of platforms and the total engineering cost of their vehicle line-up during the 1960s, they kept alive the many names of the companies they had purchased to maintain product differentation out in the market place.Not all marques were represented in all body styles, with the coupés being reserved for Sunbeam. Depending on the model, they had two doors or four doors. The Arrow range extended to several body styles: saloon, estate, fastback coupé and a pick-up (sold mainly in South Africa as the Dodge Husky). In its 13-year production run, its UK market contemporaries included the Ford Cortina, Morris Marina and Vauxhall Victor, although model positioning within the range meant competition with some larger cars as well, including the BMC ADO17 (that is, in plain English, the Austin (etc.) 1800). The most prolific model within the Arrow range, the Hillman Hunter, was the Coventry-based company's major competitor in the medium family car segment. Sunbeam Arrow, Sunbeam Break de Chasse, Sunbeam Hunter, Sunbeam Minx, Sunbeam Sceptre, and Sunbeam Vogue.Sunbeam Alpine and Sunbeam Rapier fastback coupés.


It is amongst the last Rootes designs, developed with no influence from future owner Chrysler. Rootes Arrow was the manufacturer's name for a range of cars produced under several badge-engineered marques by the Rootes Group (later Chrysler Europe) from 1966 to 1979.
